When tasked with building a second brand for the Ascot Group, I based the project on the concept of tackling themes always linked to a contemporary communicative style, but with an approach that was closer to the world of fine craftsmanship.
The very first partnership I forged was with Laboratorio Avallone, masters of a cultured, sophisticated artisan workmanship.
Building this identity, in a certain sense complementary to the Ascot one, allowed me to develop the two brands in a way that avoided any overlapping and enabled the Group to take its first steps into the world of interior design, with a range of diversified approaches.